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基于社会认知论的Wiki社区知识共享行为研究*
雷雪 焦玉英 陆泉 成全
(武汉大学信息管理学院 武汉 430072)
在分析Wiki社区知识共享过程和社区成员类型的基础上，以Bandura的社会认知论为理论依据，从Wiki社区环境和社区成员的主体认知两个层面探讨影响Wiki社区知识共享行为的因素，并提出相应的激发知识共享行为的策略，对促进Wiki社区知识共享活动的健康持续发展具有重要意义。
Investigation on Knowledge Sharing Behavior of Wiki Community Based on the Social Cognitive Theory
Lei Xue Jiao Yuying Lu Quan Cheng Quan
(School of Information Management, Wuhan University, Wuhan 430072, China)
Based on the analysis of knowledge sharing process and community member types in Wiki community, Bandura’s social cognitive theory is employed to discuss the factors influencing knowledge sharing behavior from the aspects of both Wiki community environment and personal cognition of community members. Strategies that stimulate knowledge sharing behavior are also proposed, which are of great importance to promote the health and sustainable development of Wiki community.
G203
*本文系国家社会科学基金资助项目“基于Wiki的知识共享与创新服务系统实现研究”（项目编号：07BTQ012）的研究成果之一。
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［2］ Albert Bandura. 思想和行动的社会基础——社会认知论［M］. 林颖，王小明，胡谊，等(译). 上海:华东师范大学出版社, 2001:32-38, 551-584.
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［9］ Meng-Hsiang Hsu, Teresa L Ju, Chia-Hui Yen, et al. Knowledge Sharing Behavior in Virtual Communities: The Relationship Between Trust, Self-efficacy, and Outcome Expectations［J］. International Journal of Human-Computer Studies, 2007, 65(2): 153-169.
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