（华中师范大学信息管理系 武汉  430079）

利用点击流数据综合分析用户点击行为，同时考虑用户对所点击页面的浏览行为和具体内容，分别引入操作行为权重和特征词条权重，提出一种基于点击流数据的用户近期兴趣视图生成方法。

(Department of Information Management， Huazhong Normal University， Wuhan 430079，China)

This paper utilizes click stream data to analyze a user’s click behavior, which both considers the navigation behavior and the content of the page a user has clicked, and imports the weights of the operation behaviors to the page and the weights of feature items, then it proposes an approach of the generation of user current interest view based on click stream data. 

TP391

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